When dollars are tight and alternate options are needed to keep your business top-of-mind, it pays to take a fresh look at every aspect of your marketing. Consider nothing sacred and open your mind to all possibilities - you never know where a new idea or unconventional approach might lead. Food for thought . . .
This may be the time to renegotiate your contract with the print media. They are hurting, too - and there are deals to be made.
Maybe your ads have to change their emphasis. Ads during a recession need to reflect the current consumer mentality. Can you reformat your offering? Is there a price program you could offer that would help you hold on to your existing customers? What about special discounts or temporarily lower pricing?
What about taking a booth at a trade industry show or community event?
Have you used social marketing to promote your business on FaceBook, LinkedIn, Twitter and other popular social media platforms?
Are you creating and using press releases to increase exposure for your business and drive visitors to your Web site for more information?
What about partnering with a sponsor who would benefit from reaching the same audience you are?
Marketing during a recession is smart business when you approach it with a fresh eye for opportunity and an emphasis on resourceful alternatives.
Find a way to keep your name out there. It will bring back dividends to you now and, most assuredly, when the market heats up again.
For more ideas to drive sales check out archives or visit Ambit Advertising and Public Relations.
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