Is your brand or company name instantly recognizable in the sender line of emails? Does your subject line clearly brand your company, newsletter or product -- whichever is more relevant to your target audience?
You can have the most attention-grabbing email in the world, but if its recipient doesn't recognize you as a reputable source, they will delete it and possibly report your message as spam. (Ouch!)
Permission Doesn't Prevent Rejection
These days, it takes much more than "permission" to make it into your subscribers' inboxes. Tighter ISP spam filtering systems continually monitor and re-evaluate emails to substantiate the reputation of a legitimate sender.
Even those that reach an intended recipient who has opted in can be accidentally marked as spam if the reader doesn't recognize you as a trusted source or judges the content to be irrelevant. And every spam click is a mark against your reputation.
Take Steps to Keep Your Reputation Strong
With so much riding on your email reputation, following good sending practices is the only way to optimize your delivered, opened and converted email results.
- Send an opt-in reply confirming exactly what the user is signing up for
- Cultivate a relationship through active, consistent communications
- Use a "from" name that is clearly recognizable
- Craft a subject line that creates trust and interest in opening the email
- Establish a strong reporting system on the backend to track bounces, opens and clicks and review the source of email complaints
With a rock-solid reputation leading the way, being a careful, permission-based marketer will give your relevant email messages every chance to be delivered to the people waiting to receive them.
For more ideas to drive sales go to blog.ambitmarketing.com or visit Ambit Advertising and Public Relations.
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